Author: Jon Lipsey

Jon Lipsey, co-creator of New Body Plan, is an award-winning journalist, bestselling author and the former editor-in-chief of Men’s Fitness magazine. He has over 15 years’ experience in fitness media and has acted as a brand consultant to leading industry figures such as The Body Coach, Joe Wicks. He has appeared as an expert on both TV and radio and in the national press. In 2018 he lost 10kg of fat in just eight weeks to appear on the cover of Men’s Fitness after completing his own New Body Plan fat-loss transformation.

Your Perfect Post-Workout Routine

Want to maximise the fat-burning and muscle-building benefits of your workouts? Then you need to pay attention to what you do and what you eat after your session. Transformation expert and founder of New Body Plan, Jon Lipsey, answers your key post-workout questions…

Barbell in gym in foreground

The Perfect Pre-Workout Routine

Want to smash your next training session? Then follow this “perfect prep” guide that New Body Plan founder Jon Lipsey used to shed 10kg of fat in just eight weeks to land on the cover of Men’s Fitness magazine

Simple, Flexible Subscription

Your favourite meats delivered to you every 1, 2, 4 or 6 weeks

Premium Quality Fresh Meat

Freshly butchered and packed on the morning of despatch

Grass Fed And Free Range

Giving you better quality meat than intensively raised livestock

Refer Mates For Rewards

£10 for you & £10 off for them, when they place their 1st order